Sebamed has unveiled a new campaign, this time for its anti-hair loss shampoo.
The film, featuring actor Aahana Kumra, stresses the need for consumers to believe in science over film stars, friends and relatives while choosing shampoos. The Womb has conceptualised the campaign.
The TVC shows Kumra hurling her bottle of shampoo at the wall. Two other people follow suit. The voiceover says, “While choosing a shampoo, don’t listen to your sister, friends or anyone else, and especially not to, film stars. Only listen to science.” The film then cuts to a ‘doctor’ explaining why Sebamed shampoos work better over other products.
Konark Gaur, head of marketing, Sebamed India said, “Sebamed is committed to truthful advertising and delivering on the promises it makes to its customers. We listened to the consumers’ frustration in the Anti-Hair fall shampoo category and discovered a gap between promise and delivery.
Through this campaign, Sebamed promises to fill this need gap through its science-based Anti-Hair Loss shampoo which not only reduces hair breakage but also strengthens the roots.”