The film tries to nudge women to stop looking in all the wrong places and turn to Himalaya for a real solution.
The film encapsulates the growing anxiety of a woman going through hair fall. She tries various things like salon treatments and home remedies, which only make a hole in her pocket, but don’t work. She then stumbles upon the Himalaya shampoo sitting on the rack of a store, which happens to be the perfect panacea to her problem.
“This ad film answers the consumer’s need for efficacy with a proven claim – coming from the powerful herbal and natural science of Himalaya. Today, consumers are more aware and informed than ever before – hence, strong product advertising with proofs from scientific research appeals to an informed, knowledge-seeking mindset.”