Himalaya has launched a campaign showcasing how when it comes to hair fall, women try anything and everything to make it stop.
The film tries to nudge women to stop looking in all the wrong places and turn to Himalaya for a real solution.
The film encapsulates the growing anxiety of a woman going through hair fall. She tries various things like salon treatments and home remedies, which only make a hole in her pocket, but don’t work. She then stumbles upon the Himalaya shampoo sitting on the rack of a store, which happens to be the perfect panacea to her problem.
“This ad film answers the consumer’s need for efficacy with a proven claim – coming from the powerful herbal and natural science of Himalaya. Today, consumers are more aware and informed than ever before – hence, strong product advertising with proofs from scientific research appeals to an informed, knowledge-seeking mindset.”